Mass Marketing: Present and Future

Mass market is approach to advertising that attempts to reach every consumer, rather than targeting a particular market segment. A mass-market strategy is effective for products that appeal to a broad cross-section of consumers, like aspirin or orange juice. It is not appropriate for products with limited appeal, such as a gold club or sewing pattern. Mass marketing is a marketing approach in which the marketer addresses all segments of the market as though they are the same. The approach results in a single marketing plan with the same mix of product, price, promotion, and place strategies for the entire market. The appeal of mass marketing is in the potential for higher total profits.
In spite of the shift to market segmentation, mass marketing continues to be used in many situations and has potential for others. Products with broad appeal and few distinguishing characteristics—such as household cleaners, potato chips, and pain relievers—lend themselves to mass marketing just as they always have. At the same time, businesses that use mass marketing for their goods and services continue to look for ways to enlarge their markets by designing different appeals for non customers. Chewing gum, for example, is presented as an alternative to smoking. Utilities and credit cards offer special rates to entice potential high-volume customers. And discount retailers, such as Wal-Mart, match their mix of mass-marketed products to local customer bases. Some form of the approach will likely market any current or future product that has mass-marketable attributes. In addition, the Internet provides a new medium for mass-marketing initiatives, and newly opened international markets offer a possible arena for mass-marketing opportunities.

Going to apartment for the first time

One can easily shift their homes from one place to another. But it will become very hard to stay at the place, which is not adjustable. That’s why you need to follow basic things especially when you are going for Minneapolis apartment search,

• The environment and neighbors should be good and should provide safety.
• You should be clear about how many rooms you want;
• Cost or rent of the apartment should be reasonable.
• How big the rooms should be in the apartment.
• Rooms should be so spacious that even the heavy furniture should fit in it.
• Guest rooms and exercise or musical equipment should fit if any.
• After the entire above task has been done next step would be shopping that is you need to purchase all the necessaries you need for the home.
• The first comes furniture, bed or mattresses.
• Sofas: They're especially essential for when you have guests over.
• Acquire some bowls, cups, plates, forks, spoons, and knives--disposable or permanent.
• Air coolers, washing machines dressing equipment, dining tables’ chairs etc.,
• Curtains, lights and shower rings.

These are some of the tips to be followed when you are planning to go to the apartment for the first time.